CMS БЛОК

Через XML

 <block type="cms/block" name="wsh-photo-shop-01-bestseller-sidebar">
            <action method="setBlockId"><block_id>wsh-photo-shop-01-bestseller-sidebar</block_id></action>
            </block>

PHP:

 echo $this->getLayout()->createBlock('cms/block')->setBlockId('wsh-photo-shop-01-bestseller-sidebar')->toHtml()
            

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